The magical plastic badge
When I’m shopping for products at my local mall, I always try and find an employee sporting the latest plastic name badges because I like to know who I’m talking to. A name badge that’s well made and easy to read makes me feel comfortable because I can see the employees name and when I’m ready to start discussing a product like shoes that I’d like to buy, they are ready to help me. I can tell them my name right back and we’ll instantly have a connection that is hard to understand, but it works well and I always walk away with the products I want at a price that I’m comfortable with.